- Paying off in Spades - - Paying off in Spades!

EDMONTON, ALBERTA Casino fun with a Canadian Twist
Edmonton, Alberta

Except for a few choice instruments, tapping into the Canadian online gaming industry isn't much different for Kevin Ostafichuk compared to his day job in one of Alberta's many booming oil fields. The stakes are high; there's plenty of money to be made; and demand is greater than ever.

One year after launching, an online casino featuring more the 85 different games, including favourites such as black jack and roulette, Kevin's idea of an online gaming site aimed at the Canadian market has paid off in spades. In fact, it did so in just the first four months.'s easy-to-use casino software helped Kevin recoup his initial $20,000 investment despite a 95 per cent payout on all casino games.

"In terms of actual growth, it wakes my expectations," says Kevin from his office in his hometown of Edmonton, Alberta. "In the first year especially." offers the 'net's most generous loyalty and VIP player program', with programs like loyalty bonuses, a progressive VIP Player Club and Complimentary Player bonuses, where players can earn real money the more they play.

The free cash bonuses work on a point system, "like they do with all the casinos," explains Kevin.

"After you make your first deposit, you play so many games so many times, make so many bets, you get so much money for free."

The site also places a heavy emphasis on its promotions, including instant bonuses on your first deposit and alternative payment bonuses, rewarding players for deposits made via online wire transfers instead of traditional credit cards.

With the large majority of his customers coming from Europe, where online gambling is more mainstream and accepted compared to Canada, Kevin has been offering additional 'free cash' bonuses to all Canadian players. The limited time Canadian bonuses are a part of an aggressive marketing campaign aimed at attracting more Canadian players.

"We're just trying to get a small market share in Canada,"says Kevin.

"If you look at Canada's population, it's like 30 million, and they have that in France alone. Population wise, there's a lot more in Europe to deal with."

Simple branding techniques on, such as a beaver holding a maple leaf and a red martini with a Canadian stir stick, clearly differentiate Kevin's site from, owned by his parent company, Euro Partners.

The design of the virtual casino floor remains the same, however.

Dominated by a red ambiance, the software uses a snapshot of a real casino floor as its backdrop. A total of four gaming categories (card and table games; live games; slot games; video pokers) appear along the bottom of the screen, while a scroll tab reveals an additional four categories of arcade games, progressive games, Asian games and favorites. Navigating the software is simple and easy, while the favorites category offers quick access to the most often played games.

How it works

Immediately upon visiting, visitors are given the option to download the casino software while they browse the site. Depending on the speed of your internet connection, download and installation usually takes less than five minutes.

Once the installation is complete, it's time to sign-up for an account. This process is quick and painless with general questions such as name, address and country of origin. After the account is created, you'll need to make a quick trip to the cashier to deposit funds in your playing account.

A customer representative will welcome you to the casino and will answer any questions you may have. They will also remind you about the deposit bonuses. Remember to ask about the free cash for Canadian players.

Finally, it's time to win some money. Every casino game from black jack to baccarat to roulette and craps is offered on the software. A random number generator ensures fair game play, and some games do require an additional download. However, download times are minimal.

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