|VegasRed.ca - Paying off in Spades!
Except for a few choice instruments, tapping into the
Canadian online gaming industry isn't much different for Kevin Ostafichuk
compared to his day job in one of Alberta's many booming oil fields. The
stakes are high; there's plenty of money to be made; and demand is greater
One year after launching
Vegasred.ca, an online casino featuring more the 85 different games,
including favourites such as black jack and roulette, Kevin's idea of an
online gaming site aimed at the Canadian market has paid off in spades. In
fact, it did so in just the first four months.
VegasRed.ca's easy-to-use casino
software helped Kevin recoup his initial $20,000 investment – despite a 95
per cent payout on all casino games.
"In terms of actual growth, it wakes my expectations,"
says Kevin from his office in his hometown of Edmonton, Alberta. "In the
first year especially."
the 'net's most generous loyalty and VIP player program', with programs like
loyalty bonuses, a progressive VIP Player Club and Complimentary Player
bonuses, where players can earn real money the more they play.
The free cash bonuses work on a point system, "like they
do with all the casinos," explains Kevin.
"After you make your first deposit, you play so many
games so many times, make so many bets, you get so much money for free."
The site also places a heavy emphasis on its promotions,
including instant bonuses on your first deposit and alternative payment
bonuses, rewarding players for deposits made via online wire transfers
instead of traditional credit cards.
With the large majority of his customers coming from
Europe, where online gambling is more mainstream and accepted compared to
Canada, Kevin has been offering additional 'free cash' bonuses to all
Canadian players. The limited time Canadian bonuses are a part of an
aggressive marketing campaign aimed at attracting more Canadian players.
"We're just trying to get a small market share in
"If you look at Canada's population, it's like 30
million, and they have that in France alone. Population wise, there's a lot
more in Europe to deal with."
Simple branding techniques on
VegasRed.ca, such as a beaver holding a
maple leaf and a red martini with a Canadian stir stick, clearly
differentiate Kevin's site from VegasRed.com, owned by his parent company,
The design of the virtual casino floor remains the same,
Dominated by a red ambiance, the software uses a snapshot
of a real casino floor as its backdrop. A total of four gaming categories
(card and table games; live games; slot games; video pokers) appear along
the bottom of the screen, while a scroll tab reveals an additional four
categories of arcade games, progressive games, Asian games and favorites.
Navigating the software is simple and easy, while the favorites category
offers quick access to the most often played games.
How it works
Immediately upon visiting
VegasRed.ca, visitors are given the
option to download the casino software while they browse the site. Depending
on the speed of your internet connection, download and installation usually
takes less than five minutes.
Once the installation is complete, it's time to sign-up
for an account. This process is quick and painless with general questions
such as name, address and country of origin. After the account is created,
you'll need to make a quick trip to the cashier to deposit funds in your
A customer representative will welcome you to the casino
and will answer any questions you may have. They will also remind you about
the deposit bonuses. Remember to ask about the free cash for Canadian
Finally, it's time to win some money. Every casino game
from black jack to baccarat to roulette and craps is offered on the
VegasRed.ca software. A random number
generator ensures fair game play, and some games do require an additional
download. However, download times are minimal.